At Shō-moon, our five core mantras aren't just words—they're the soul of everything we create. Let me share with you how these values guide us in crafting candles that nurture both you and our planet.
Shō-moon 5 Guiding Mantras
Holistic Wellbeing
Harmony
Optimism
Magic & Wonder
Love
1. Holistic Wellebing
Let's talk about true wellness for a moment. At Shō-moon, we believe in nurturing your whole self – body, mind, and spirit. Many people light candles to relax, not realising they're actually breathing in harmful toxins. More brands are now using natural wax, however, so many "natural" candles out there still use synthetic fragrances that can be bad for your health. That's why we use only pure essential oils and natural ingredients in our products. No nasties, just goodness for your entire being. We're here to inspire you to make self-care a priority, turning everyday moments into beautiful rituals that help you feel whole again.
2. Harmony
There's something magical about the balance found in nature, isn't there? That's the kind of harmony we strive for at Shō-moon. We're committed to living in tune with our beautiful planet and its inhabitants, which is why we use sustainably and ethically sourced ingredients. But harmony goes beyond ingredients. We pour a lot of thought into making our candles a feast for all your senses – from the visual appeal of our designs to the natural aromas and even the guided meditations.
We use sustainably sourced rapeseed and coconut wax in our candles, a more sustainable alternative to soy wax. All our products are also vegan and cruelty-free.
3. Optimism
I'll let you in on a little secret – I'm a perpetual optimist. I truly believe we can make positive changes in our industry and in our daily lives. That's why we're super transparent about our ingredients and always on the lookout for natural alternatives. We want to show you that small, conscious choices can make a big impact on your wellbeing and our planet. At Shō-moon, we approach each day with the belief that it holds the potential to be the best one yet. That's the kind of energy we bring to everything we do.
4. Magic & Wonder
Who says adults can't experience magic in their everyday lives? At Shō-moon, we're all about helping you rediscover that sense of wonder. Our candles are like little invitations to slow down and reconnect with the enchantment in ordinary moments. Whether it's through a mindful ritual or experiencing the subtle energy of Reiki, we want to help you find the extraordinary in the ordinary. It's about seeing the world through fresh eyes and feeling that childlike awe once again.
5. Love
Last but definitely not least – love. It might sound simple, but love really is at the core of everything we do. We're not just here to sell candles; we want to build real connections with you. That means being honest, listening to your feedback, and creating products that genuinely make your life better. We want to help you love yourself more, love your rituals, and love our planet. That's why all our products are vegan, cruelty-free, and made with the utmost care for you and the environment.
These five mantras are what make Shō-moon tick. They guide us in creating products that are good for you, good for the planet, and hopefully, bring a little more joy and balance to your day. I'd love to hear which of these mantras resonate with you the most!
With love and gratitude,
Juliette x
