Hello, I'm Juliette, the founder of Shō-moon, let me tell you how it all started. It all began with a profound realisation – the power of daily rituals to bring balance, wholeness, and magic into our lives.
Just as the moon waxes and wanes through its phases, our lives flow through similar cycles. During one particularly reflective moment, I discovered Reiki, and it truly transformed everything for me. This discovery sparked a beautiful question: what if we could weave magic into our everyday routines? What if our daily habits could evolve from mere tasks into beautiful, soulful rituals? This wondering led to the birth of Shō-moon, a name that intertwines the Zen concept of Kenshō – a state of initial awakening to one's true nature – with the eternal wisdom of the moon's cycle.
Our mission? To transform everyday moments into soulful rituals that nurture your whole being – body, mind, and spirit. We began this journey with our meditation candles after discovering how many 'natural' candles still contained synthetic fragrances. Every Shō-moon candle is 100% natural, using only pure essential oils and sustainable Rapeseed & Coconut wax – no nasties, just pure goodness. Each candle comes with its own Reiki-infused meditation (via a QR code under the lid), helping you create moments of magic, whether you need to calm down, boost your energy, or get into a state of flow.
Our vision of holistic wellbeing has grown beyond candles. Our latest creation – a moonlight-infused yoga mat cleaner – transforms a simple cleaning routine into a purifying ritual. Made with all-natural ingredients and infused with moon-charged crystals, it brings spiritual cleansing to your practice space.
Every product is lovingly created in my West London workshop and comes in refillable packaging, reflecting our dedication to both personal and planetary wellbeing. Whether you're lighting a candle or cleansing your yoga mat, I hope Shō-moon helps you discover the sacred in the everyday. Each product is an invitation to slow down, connect with yourself, and find joy in life's simple pleasures.
Thank you for being part of this evolving journey. Together, we're creating a more mindful, balanced way of living – one ritual at a time.
With love and gratitude
Juliette x